汽車市場(chǎng)的前景分析模型
摘要
本文的主要研究意義旨在分析國(guó)產(chǎn)汽車和進(jìn)口汽車各自的市場(chǎng)前景，闡敘國(guó)產(chǎn)車和進(jìn)口車各自的市場(chǎng)優(yōu)勢(shì)。發(fā)現(xiàn)國(guó)產(chǎn)汽車和進(jìn)口汽車之間的差距。從而給購車的家庭1份購車意見，給銷售商1個(gè)參考，同時(shí)也希望能給國(guó)內(nèi)的生產(chǎn)廠家1份建議！
本文的主要內(nèi)容即是應(yīng)用AHP法，分析給出的幾款典型家庭用車的市場(chǎng)前景，并用SAS聚類分析對(duì)其他汽車進(jìn)行分類處理，并推測(cè)其它汽車的前景，并分析國(guó)產(chǎn)車的優(yōu)劣，為購車者提供購車意見。
通過分析:國(guó)產(chǎn)中低檔車（車價(jià)較低的車）擁有很大1部分購車人群，主要以普通家庭為主。目前仍可以以其低廉的價(jià)格，彌補(bǔ)車本身品質(zhì)的不足。而1部分家庭已經(jīng)進(jìn)入高薪水平，所以，在這類購車人群中，品質(zhì)較高的國(guó)產(chǎn)車和進(jìn)口車是首選。國(guó)產(chǎn)跑車雖然已經(jīng)在近幾年推出，但是其品質(zhì)和外觀始終無法和進(jìn)口跑車相比，國(guó)內(nèi)廠家還需要提高自身的科技水平！
關(guān)鍵詞：層次分析、正互反矩陣、1致性、聚類分析、逐步判別。
Abstract
In this article ,the domestically produced automobile and the import automobile respective market prospect was analyzed, and the domestically produced vehicle and the import vehicle respective market superiority was narrated,and between the domestically produced automobile and the import automobile disparity was discovered . I hoped this article can help to buy the vehicle the family to obtain to buy the vehicle opinion, and can help the seller to obtain a advisory opinion, also can give a domestic production factory suggestion!
In this article, I utilized the AHP law to analyze some typical families to use the vehicle the market prospect and utilize SAS (to gather a kind of analytic method) to classify and to process other automobiles . In this article,other automobiles prospects are inferred and guessed.. The domestically produced vehicle merit and the domestically produced vehicle shortcoming is analyzed. This article can help to buy the vehicle the family to obtain to buy the vehicle opinion
Through analysis: In the domestic product the low-grade vehicle (a vehicle rental fee lower vehicle) has the very major part to buy the vehicle crowd, mainly by ordinary family primarily. At present still was allowed by its inexpensive price, to make up the vehicle itself quality the insufficiency. But part of families already entered the high salary level, therefore, bought in the vehicle crowd in this kind, the quality higher domestic product vehicle and the import vehicle were a first choice. The domestic product racing car although already in recent years was promoting, but its quality and the outward appearance throughout were unable with the import racing car to compare, the domestic factory also needed to raise own technical level!
Keywords: analytic hierarchy process, the straight reciprocal matrix, the uniformity, gather a kind of analysis, gradually distinguishes。
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