7.2 面試真題 & 詳解
上周5去SPA面試,說(shuō)好下午一點(diǎn)半到兩點(diǎn)半是我的面試時(shí)間。趕早不趕晚,吃過(guò)午飯就出發(fā)了,到何定橋下來(lái)之后,找SPA花了一點(diǎn)時(shí)間,問(wèn)了某路人說(shuō)不知道。只好打電話給HR,問(wèn)清楚了地點(diǎn)才找到。
到SPA的時(shí)候已經(jīng)超過(guò)一點(diǎn)半咯,在大樓進(jìn)去要刷卡,剛好有個(gè)內(nèi)部的mm在,想和她一塊進(jìn)去,結(jié)果她的卡刷不起來(lái)哦,此時(shí)前臺(tái)小姐不知道去哪里了,只能在門(mén)口干等。期間,有位先生打電話給我,問(wèn)我到哪里了,不由得感嘆:德企確實(shí)很準(zhǔn)時(shí)啊!和他說(shuō)明了情況,他沒(méi)多久就到門(mén)口來(lái)接我了,態(tài)度很客氣,對(duì)公司的第一印象不錯(cuò)。
面試被安排在了四樓的一間會(huì)議室里,進(jìn)去的時(shí)候,看到一位金發(fā)的MM坐在那里,真是吃驚不小,因?yàn)閴焊鶝](méi)想到是英語(yǔ)面試哎。之前,沒(méi)有做一點(diǎn)準(zhǔn)備...汗一個(gè)。
MM:“NICE TO MEET YOU!”
ME:“I'M SORRY,I'M late!”
面試就這樣開(kāi)始了,先讓我自我介紹,還好以前復(fù)習(xí)考研的時(shí)候,就想過(guò)以后復(fù)試面試的時(shí)候怎么介紹,不過(guò)一開(kāi)始還是有點(diǎn)緊張,感覺(jué)介紹得不是很出彩,聲音也比較小,和蚊子哼差不多...
然后,就是讓我介紹一下我最近做的一個(gè)項(xiàng)目,讓我可以在黑板上畫(huà)示意圖,我就把做的DEH超速保護(hù)模件原理圖給畫(huà)上去了。然后簡(jiǎn)單得介紹了一下。期間,她和那位先生問(wèn)了一些問(wèn)題。最后,他們得出一個(gè)結(jié)論,說(shuō)我做一個(gè)硬件工程師更合適,不過(guò)他們部門(mén)是主要做軟件的,硬件部門(mén)在歐洲...我心里暗想,估計(jì)沒(méi)戲了。
還好,她后來(lái)就給我介紹,說(shuō)這個(gè)項(xiàng)目是電力系統(tǒng)通信方面的,這個(gè)職位是關(guān)于固件設(shè)計(jì)(FIRMWARE ENGINEER)的,問(wèn)我感不感興趣?(廢話,不感興趣我來(lái)面試干嘛?)就說(shuō)我很感興趣,她說(shuō)OK。接著,又問(wèn)我知不知道一個(gè)電力通訊規(guī)約,倒,我以前只用過(guò)MODBUS,同事倒是有做這個(gè)的,只能說(shuō)不知道...她說(shuō)OK...不知道也OK么?
然后又問(wèn)了好多問(wèn)題,諸如IP能不能設(shè)成192.168.1.0?我說(shuō)maybe not,她說(shuō)why?我搜盡腦瓜,就是不知道,求助于那位先生無(wú)果,只好還是不知道,真是丟人啊。還問(wèn)了一些軟件工程方面的問(wèn)題,我都是不太清楚唉。PS,期間出了不少汗...還問(wèn)了一些問(wèn)題,現(xiàn)在都不是很記得了。
然后和HR mm聊了一會(huì),大概說(shuō)了些老生常談的話,就結(jié)束了,說(shuō)下周會(huì)通知筆試。
因?yàn)槭侵芪辶,然后利用周末兩天搜索一下西門(mén)子的筆試題目,簡(jiǎn)單準(zhǔn)備了一下。西門(mén)子的筆試是全英文的,考的內(nèi)容比較多,主要分繼電保護(hù)、C/C++、計(jì)算機(jī)網(wǎng)絡(luò)、軟件工程、嵌入式、數(shù)據(jù)庫(kù)等方面,難度不大,但是如果沒(méi)有接觸過(guò)就很難回答。周一通知我第二天去筆試,第二天一大早準(zhǔn)備坐他們的班車(chē)的,結(jié)果在站臺(tái)等了半天車(chē)也沒(méi)來(lái),打電話去問(wèn),說(shuō)是堵在大橋了。(后來(lái)才知道,那天大橋有輛公交車(chē)差點(diǎn)沖到橋底下去...所以堵車(chē)了)。只好坐公交車(chē),到的時(shí)候比預(yù)定時(shí)間早了5分鐘。
找到了通知我的陳小姐,她把我?guī)У綍?huì)議室,就開(kāi)始做題目,乖乖,一共16頁(yè)紙呢,時(shí)間是90分鐘。做的過(guò)程就不多說(shuō)了,總之把會(huì)做的都寫(xiě)上去就OK了,周末做的準(zhǔn)備還是有點(diǎn)用的。做完就回去了,也不知道有沒(méi)有戲。
第二天下午,HR就打電話通知說(shuō)筆試情況還不錯(cuò),說(shuō)已經(jīng)同意錄用我了,就是要走一些招聘流程,大概要一星期到兩星期吧,F(xiàn)在就等消息了,說(shuō)實(shí)話,我對(duì)firmware一點(diǎn)經(jīng)驗(yàn)也沒(méi)有唉,他們好像看重我硬件基礎(chǔ)不錯(cuò),軟件也會(huì)那么一點(diǎn)...
西門(mén)子(中國(guó))有限公司面試-市場(chǎng)助理職位
接到西門(mén)子面試電話是在和朋友一起出游的時(shí)候,當(dāng)時(shí)我在西門(mén)子投的是市場(chǎng)助理,可是西門(mén)來(lái)電話卻是讓我應(yīng)聘德國(guó)總經(jīng)理助理的職位.或許他們已經(jīng)招到了市場(chǎng)助理又或許覺(jué)得我更加合適總經(jīng)理助理吧.在我以為投往西門(mén)子的簡(jiǎn)歷石沉大海的時(shí)候,這樣一通面試的電話卻把我推上了通往西門(mén)子的航線.
第一輪面試是約在下點(diǎn),我還記得很清楚,當(dāng)時(shí)剛到前臺(tái)就被帶入一個(gè)會(huì)議室,然后填寫(xiě)了兩份資料(全英語(yǔ)填寫(xiě)).其中有如何回復(fù)電子郵件,如何整理檔案的步驟,還有一段中翻英.會(huì)議室不止我一人,看這形勢(shì),有點(diǎn)像集體面試.約莫一個(gè)小時(shí)的樣子,匆匆填寫(xiě)完畢,大家就被帶到了樓另一個(gè)會(huì)議室進(jìn)行面談.
面試官是一個(gè)看上去很年輕的女孩子,高小姐.無(wú)一例外,開(kāi)場(chǎng)白就是大家用英語(yǔ)介紹一下自己.然后用英語(yǔ)分組開(kāi)始討論兩個(gè)topic,最后用 presentation的形式把小組討論的觀點(diǎn)展現(xiàn)出來(lái).感覺(jué)上我們發(fā)揮得都不錯(cuò),當(dāng)初我是起了leader的作用,帶領(lǐng)大家一起討論,然后組織大家一起給出最后總結(jié)和補(bǔ)充.唯一的意外就是,我們都把一個(gè)小問(wèn)題給遺漏了,幸好大家隨機(jī)應(yīng)變的臨時(shí)補(bǔ)上,才有驚無(wú)險(xiǎn).
經(jīng)典時(shí)刻:和我們一組的那個(gè)蘇州女孩子超級(jí)有個(gè)性,填寫(xiě)那兩份英語(yǔ)資料的時(shí)候,她居然從包里拿出文曲星,明目張膽的查字典.最夸張的就是,她好象在等很多面試的電話.在高小姐進(jìn)入會(huì)議室開(kāi)始面試我們的時(shí)候,她的手機(jī)居然很有默契的響起,只見(jiàn)她很悠然的拿起電話對(duì)高小姐說(shuō)了句:mayi?然后開(kāi)始接電話.....
我們幾個(gè)人當(dāng)時(shí)真的是....瀑布汗啊.....(后來(lái)我和一個(gè)叫白瑩的女孩,托了這個(gè)面試的福,成了朋友^_^)
果然不出所料,第二輪面試就沒(méi)有那個(gè)蘇州女孩的身影了.第二輪面試是在第二周的下午,不過(guò)這次不是集體面試了,而是和高小姐一對(duì)一的面.全程中文,感覺(jué)上還ok,不過(guò)沒(méi)有第一輪感覺(jué)那么好,或許是因?yàn)橛弥形拿媪?反而不是很習(xí)慣的緣故吧.
雖然心情忐忑不安,可是終究是等來(lái)了第三輪面試的通知,只知道要見(jiàn)德國(guó)大老板,可是萬(wàn)萬(wàn)沒(méi)有想得的是居然會(huì)有如此的陣勢(shì).后來(lái)我才知道我是第一個(gè)被高小姐安排在第三輪的應(yīng)聘者.
下午一點(diǎn)半,走進(jìn)偌大的會(huì)議室,里面端坐著三個(gè)德國(guó)人(兩男一女)和一個(gè)中國(guó)女士:一個(gè)是商務(wù)經(jīng)理,一個(gè)是工業(yè)自動(dòng)化的總經(jīng)理,一個(gè)是過(guò)程化儀器儀表的總經(jīng)理,一個(gè)是hr總監(jiān)(那個(gè)中國(guó)人).我在他們對(duì)面隨便找了一個(gè)位置坐下,然后就開(kāi)始了好象絕對(duì)挑戰(zhàn)> > 中那樣的壓力面試.全程英語(yǔ)是必然的,可是問(wèn)題來(lái)了,因?yàn)槲衣?tīng)hr總簡(jiǎn)的英語(yǔ)不是非常習(xí)慣,以致于她提出的一個(gè)問(wèn)題我居然答非所問(wèn)(當(dāng)時(shí)真想找個(gè)地洞鉆下去算了).后來(lái)她耐心的又問(wèn)了一遍,我才聽(tīng)明白她讓我舉一個(gè)曾經(jīng)在工作中超過(guò)老板預(yù)期的工作表現(xiàn)的例子.
或許是覺(jué)得我英語(yǔ)水平還是可以的吧,所以他們一人一句,想到什么問(wèn)題就問(wèn)問(wèn),原定30分鐘的面試進(jìn)行了40分鐘左右.說(shuō)實(shí)話,這樣的面試根本沒(méi)有辦法準(zhǔn)備,因?yàn)槿逃⒄Z(yǔ),而且問(wèn)題套問(wèn)題,都是根據(jù)我的回答他們?cè)亳R上隨機(jī)問(wèn)出另一個(gè)問(wèn)題.總體來(lái)說(shuō),我真的不知道自己在回答什么,反正想到什么就說(shuō)什么.如此的面試,是最可以看出一個(gè)人隨機(jī)應(yīng)變和英語(yǔ)聽(tīng)力和口語(yǔ)水平的.因?yàn)檎娴臎](méi)有辦法去準(zhǔn)備什么. 最后一個(gè)德國(guó)胖胖的大老板問(wèn)我:audrey,到現(xiàn)在你確定還是想做這個(gè)職位么?我回答:愿意.
我不知道他問(wèn)這個(gè)問(wèn)題的目的,難道是怕我覺(jué)得辛苦,不愿意長(zhǎng)時(shí)間做么?還是覺(jué)得我對(duì)這個(gè)職位沒(méi)有熱情或者不是那么的渴望??
白瑩被安排在我后面面試,我出來(lái)的時(shí)候?qū)λ隽艘粋(gè)加油的手勢(shì),希望她也可以成功呵.
我這個(gè)人心態(tài)很好,總覺(jué)得自己被安排在第一個(gè)面應(yīng)該是沒(méi)有什么希望了(唱歌比賽什么的,第一個(gè)不是總是吃虧嘛,拿不到冠軍),反正該我的就是我的,不是我的我也不會(huì)去強(qiáng)求什么.沒(méi)有想到過(guò)了幾天,我又接到西門(mén)子通知我第四輪的面試電話,要去公司和德國(guó)老板單獨(dú)相處一個(gè)上午.他會(huì)隨意的和我聊聊,并且?guī)覅⒂^一下位于松江的廠.(很遺憾,白瑩沒(méi)有接到這輪面試的電話)
那天和德國(guó)總經(jīng)理相處得很愉快,他剛到上海兩星期,對(duì)上海的一切都是那么的陌生.我和他聊到我在瑞士的生活,告訴他我剛到瑞士的時(shí)候才17歲,沒(méi)有家庭, 沒(méi)有朋友,連語(yǔ)言都不通(瑞士講法,德,意,羅曼語(yǔ))而我只會(huì)不流利的英語(yǔ).所以我很可以理解他現(xiàn)在的心情,不過(guò)他比我好,因?yàn)樗阉钠拮雍⒆佣紟?lái)了中國(guó).想念德國(guó)這是一定的,不過(guò)他也一定會(huì)愛(ài)上中國(guó).^_^隨后他帶我參觀了工廠,告訴我過(guò)程化儀器儀表的制作流程,還有就是他想如何的擴(kuò)展這個(gè)公司.因?yàn)檫@個(gè)公司雖然在西門(mén)子工業(yè)化和驅(qū)動(dòng)集團(tuán)旗下,可是才剛剛起步,是他們新開(kāi)辟的一條業(yè)務(wù)線,萬(wàn)事開(kāi)頭難,他需要我的幫助.
后來(lái)我們又聊了下他的家庭,和剛到上海遇到的困難.還有我的期望薪金和是不是真的想為他工作.(又來(lái)了,難道我臉上寫(xiě)著不想接受這個(gè)職位么?不想接受我一輪一輪面試干嘛-_-) 真的是不明白他們是如何想的.不過(guò)他也很誠(chéng)懇的告訴我,我是第四輪里第一個(gè)與他面談的人,所以他現(xiàn)在還無(wú)法給出最后的決定,不過(guò)他覺(jué)得我的機(jī)會(huì)不小.赫赫,這算是一種變向的暗示么?我最后告訴他,無(wú)論結(jié)果如何,如果他有需要都可以打我的手機(jī).因?yàn)樽叩浇裉爝@一步,我覺(jué)得已經(jīng)很不容易了,而且....我可以理解做為一個(gè)外國(guó)人在陌生國(guó)度的生活.我可以幫他的我會(huì)盡我所能去幫.
告別了德國(guó)總經(jīng)理,松江那里下起了綿綿細(xì)雨,讓空氣變得格外的好.
西門(mén)子最后給了我offer,title是moassistant(總經(jīng)理助理).
這是一個(gè)漫長(zhǎng)的面試過(guò)程,不過(guò)在每個(gè)環(huán)節(jié)中,我都可以體驗(yàn)到很多東西.這是我回到中國(guó)以后,經(jīng)歷過(guò)的最復(fù)雜的一次面試.要進(jìn)入西門(mén)子,真的沒(méi)有想象得那么容易.這或許就是世界500 強(qiáng)體現(xiàn)他門(mén)檻高的一種方式吧.
西門(mén)子(中國(guó))有限公司面試-銷(xiāo)售職位
面試當(dāng)天第一次踏進(jìn)了心儀已久的西門(mén)子公司的大門(mén)了,早晨8:30開(kāi)始面試,整個(gè)面試過(guò)程持續(xù)了將近9個(gè)小時(shí),期間公司解決了一頓飯,還順便帶我們參觀了一下西門(mén)子周?chē)沫h(huán)境,還是很不錯(cuò)的!公司總體的感覺(jué)非常人性化,很踏實(shí),hr們都非常的友好第一部分是筆試,主要包括一篇漢譯英,銷(xiāo)售技能測(cè)試題,性格測(cè)試題,智力測(cè)試題,邏輯測(cè)試題,閱讀能力考查,還有3道問(wèn)答題,主要是關(guān)于一些銷(xiāo)售能力方面的,好多題,答題時(shí)間2個(gè)半小時(shí),狂暈!!然后就是去面試,二對(duì)一,一個(gè)hr+一個(gè)技術(shù)經(jīng)理,大約30分鐘左右,經(jīng)理根據(jù)偶網(wǎng)申的材料問(wèn)了一些問(wèn)題,首先是讓我選擇做銷(xiāo)售還是技術(shù)支持,選了銷(xiāo)售,然后問(wèn)做銷(xiāo)售有什么優(yōu)勢(shì),接著問(wèn)課題做過(guò)什么,汗,和技術(shù)經(jīng)歷作的課題相近,被問(wèn)得心驚膽戰(zhàn)了。然后問(wèn)了4個(gè)英語(yǔ)問(wèn)題,最后讓我選擇工作城市和關(guān)于培訓(xùn)期間的鑫酬問(wèn)題,最后讓我問(wèn)他們問(wèn)題,時(shí)間超長(zhǎng)。
接下來(lái)作了四個(gè)游戲,第一個(gè)游戲是按生日排隊(duì),把我們50多個(gè)人分成了兩組,要求按生日先后順序排隊(duì),不能出聲不能寫(xiě)字也不能用手勢(shì),我們組是用手機(jī)搞定的(在手機(jī)里輸入日期),另一個(gè)組是用西門(mén)子發(fā)的水筆搞定的,不過(guò)我們還是稍微快一些,呵呵!然后hr問(wèn)了一些關(guān)于大家面經(jīng)的問(wèn)題,就是免了哪些企業(yè),都有什么樣的收獲,偶在這上面表現(xiàn)得太過(guò)了,把在slb被jimmy面試的情況給說(shuō)了,還不小心評(píng)價(jià)了一下jimmy,實(shí)在是太不智慧了,看那個(gè)hr的語(yǔ)氣好像不太滿(mǎn)意,呵呵,情緒有點(diǎn)低落,其他的人都說(shuō)得很好,大致都是和西門(mén)子相關(guān)的。接下來(lái)的游戲是一對(duì)一問(wèn)問(wèn)題,就是在自己組外找一個(gè)最想認(rèn)識(shí)的人,然后問(wèn)他一個(gè)問(wèn)題,這個(gè)問(wèn)題要盡量能夠多了解對(duì)方的情況,然后hr會(huì)讓兩個(gè)人都把彼此的問(wèn)題和答案陳述一遍。不幸的是,又是第一個(gè)被問(wèn)得,站起來(lái)后,大窘,不過(guò)表達(dá)還算可以,這個(gè)題我看是考查交流能力的。在下面的一個(gè)游戲是:每個(gè)小組畫(huà)一幅圖,在這幅圖上要盡量反映小組成員的基本情況,包括:興趣,愛(ài)好等等,時(shí)間是20 分鐘準(zhǔn)備,3分鐘表達(dá),各個(gè)組表現(xiàn)得都很有創(chuàng)意:有畫(huà)中國(guó)地圖的,有畫(huà)黃河流域圖的,門(mén)類(lèi)繁多。最后的游戲是團(tuán)隊(duì)對(duì)抗,用100張紙搭一座拱橋,要求橋下可以通過(guò)30公分高的物體,考察團(tuán)隊(duì)協(xié)作能力的,30分鐘準(zhǔn)備,這一關(guān)最難過(guò),要求每一組能夠有很好的協(xié)調(diào)和組織能力,還要有個(gè)人領(lǐng)導(dǎo)能力,偶們組表現(xiàn)得不太好,比較亂,最后沒(méi)有成功,不過(guò)還是要感謝同學(xué)們的共同努力,切記類(lèi)似的游戲,成功與否并不是很重要,關(guān)鍵是團(tuán)隊(duì)合作過(guò)程,不一定非得特別的表現(xiàn)自己。最后hr給我們留下來(lái)時(shí)間問(wèn)問(wèn)題,大體為幾個(gè)方面:
1.戶(hù)口:北京戶(hù)口盡量解決,但是不保證一定能夠解決,去年申報(bào)的一批戶(hù)口很多被打回來(lái)了,達(dá)到原籍去了,但是檔案保存在公司,享受公司福利待遇。培訓(xùn)期滿(mǎn)以后,戶(hù)口可能落到所在辦事處。這個(gè)就挺震撼我的了,那就是不給解決了,呵呵。
2.待遇:提供有競(jìng)爭(zhēng)力的薪酬,據(jù)小道消息,培訓(xùn)生期間不多,公司看那意思是可以借決住宿。
3. 培訓(xùn)期間相關(guān)情況:6個(gè)月知識(shí)培訓(xùn)+6個(gè)月合資廠項(xiàng)目實(shí)習(xí)+6個(gè)月輪崗+6個(gè)月(沒(méi)聽(tīng)清)公司說(shuō)是每個(gè)人每年投資50萬(wàn)元,所以違約金很高的。還有實(shí)習(xí)期滿(mǎn)后要簽訂3年的合約,第一年也要付一定的違約金(這也是打聽(tīng)到的)
4.兩年培訓(xùn)合同不是和西門(mén)子簽的,而是和一個(gè)外企服務(wù)中心簽的,兩年后好像才和西門(mén)子簽,汗,和著這培訓(xùn)期間還不是西門(mén)子的人。大致情況就是這些,最后說(shuō)是直接給結(jié)果兩周后,據(jù)說(shuō)還要面150人,最后要留10個(gè)左右,其中還有不少是西門(mén)子自己的培訓(xùn)生和西門(mén)子學(xué)生圈的人,呵呵,看來(lái)又是區(qū)長(zhǎng)面經(jīng)了。
呵呵呵,總體感覺(jué)西門(mén)子整體的作風(fēng)比較踏實(shí),不張揚(yáng),所以大家面試的時(shí)候稍微收斂一點(diǎn),表現(xiàn)得太過(guò)未必是好事,像偶就做了靶子了。
面試問(wèn)題
首先是讓我選擇做銷(xiāo)售還是技術(shù)支持,選了銷(xiāo)售,然后問(wèn)做銷(xiāo)售有什么優(yōu)勢(shì),接著問(wèn)課題做過(guò)什么。
然后問(wèn)了4個(gè)英語(yǔ)問(wèn)題,最后讓我選擇工作城市和關(guān)于培訓(xùn)期間的薪酬問(wèn)題。
西門(mén)子(中國(guó))有限公司面試-技術(shù)部實(shí)習(xí)職位
在投出簡(jiǎn)歷半小時(shí)不到后,便接到了獵頭公司的電話,要求我今天去西門(mén)子制造中心去參加面試,我一聽(tīng)是西門(mén)子,非常意外,因?yàn)楫?dāng)初招聘簡(jiǎn)訊上只提到著名德國(guó)制造公司,沒(méi)想到竟然是全球500強(qiáng)額西門(mén)子。為此,我作了充分的面試準(zhǔn)備,中英文自我介紹,遺忘許久的專(zhuān)業(yè)知識(shí),以及對(duì)所應(yīng)聘職位的個(gè)人見(jiàn)解和相關(guān)知識(shí)。隨后在緊張中昏昏入睡。
第二天6點(diǎn)不到我便醒來(lái),作了最后的準(zhǔn)備工作后,我穿著正式的求職裝出門(mén)了。地鐵從莘莊坐到富錦路,好不痛快,我也終于體會(huì)到早高峰的恐怖。在提早四十分鐘到達(dá)班車(chē)等待地之后,我百般無(wú)聊,便又把資料背誦了一遍,擔(dān)心自己在第一次英語(yǔ)面試中出任何差錯(cuò)。事后我才發(fā)現(xiàn)或許是自己太看重這份工作了,無(wú)形中背上了更多的壓力。
中午11點(diǎn),我們一行16個(gè)人抵達(dá)了位于寶山的西門(mén)子制造中心,于會(huì)議室就坐,10分鐘后,hr的mm給每人發(fā)了一套試卷,其中涉及到個(gè)人求職意向 期望薪金 個(gè)人資料 實(shí)習(xí)經(jīng)歷 以及中英文翻譯各一段外加一張電工知識(shí)的考卷。讓我們70分鐘內(nèi)完成。翻譯難度不是很大,只是在公司效益上翻來(lái)覆去。我偷偷用手機(jī)查了兩個(gè)單詞后順利完成。之后的試卷卻讓我頭疼不已,基爾霍夫定律的公式我考完便忘記了,而各種元件的圖形和符號(hào),有一半都不曾要求過(guò)。其余的題目都是生活常識(shí),輕松完成。做完試卷后,在hr的帶領(lǐng)下享受了一頓免費(fèi)午餐,西門(mén)子的伙食因?yàn)槲覀円恍腥说牡絹?lái)而顯得供不應(yīng)求 - -! 食物不錯(cuò) 一筆帶過(guò)。。。
面試前,參觀了四個(gè)車(chē)間,如果能有幸被錄取,我們便要在車(chē)間里待至少半年,度過(guò)見(jiàn)習(xí)期。緊接著便是今天的主題——面試。
面試被分為三組,我是最后一組,四個(gè)人。第一輪的面試官是hr的mm和項(xiàng)目負(fù)責(zé)經(jīng)理,詢(xún)問(wèn)了我們?cè)跇I(yè)務(wù)中遇到突發(fā)情況該如何解決之類(lèi)的問(wèn)題,范圍牽涉到整個(gè)業(yè)務(wù)的流程,從收到訂單到售后服務(wù),每個(gè)人都發(fā)表了自己的意見(jiàn)。接著是hr的mm提問(wèn),關(guān)于如何解決boss與客戶(hù)之間產(chǎn)生的矛盾。最后便是用英語(yǔ)作一個(gè)職業(yè)規(guī)劃的陳述。這方面我由于準(zhǔn)備充分,也順利答完。感覺(jué)很不錯(cuò)。
在休息了幾分鐘之后,便是技術(shù)部的面試,技術(shù)部的測(cè)試職位我在求職意向中沒(méi)有選擇,也許就是因?yàn)檫@個(gè)原因,到最后師傅來(lái)了句“我看你長(zhǎng)的太秀氣 肯定吃不了苦”婉拒了我,當(dāng)時(shí)我就回答“一個(gè)人能否吃苦不應(yīng)該是由他的長(zhǎng)相來(lái)決定,貴公司若給我機(jī)會(huì) 我可以用行動(dòng)來(lái)證明”但是那個(gè)硬盤(pán)就死磕“秀氣”二字 ,在上面作文章,幾次過(guò)后,我的內(nèi)心已經(jīng)變成周立波了臨走之前師傅又來(lái)了一句“你是不是很喜歡到處跑 嘗試新東西 是個(gè)外向的人吧”我看了他一眼,說(shuō)道“ 盡管我的實(shí)習(xí)范圍很廣 嘗試過(guò)很多不同的職位 但我內(nèi)心是個(gè)非常安靜的人,我有耐心 即使是檢測(cè)這樣枯燥的職位,我愿意去做也相信自己能做好 ”旁邊的人事mm終于發(fā)話了“師傅 今天看錯(cuò)人了吧”師傅一下子囧了。。就這樣第二輪面試結(jié)束了。
至于車(chē)間技術(shù)部門(mén)的面試,純粹是接電線看元件而已,沒(méi)有任何提問(wèn),純粹是實(shí)踐,沒(méi)有太多好說(shuō)的。
三輪面試結(jié)束后 我們便被告知等明天的通知,我希望自己中意的兩個(gè)職位能得到回應(yīng),畢竟能在西門(mén)子工作也是我的理想。
面試問(wèn)題
詢(xún)問(wèn)了我們?cè)跇I(yè)務(wù)中遇到突發(fā)情況該如何解決之類(lèi)的問(wèn)題,范圍牽涉到整個(gè)業(yè)務(wù)的流程,從收到訂單到售后服務(wù),每個(gè)人都發(fā)表了自己的意見(jiàn)。
關(guān)于如何解決boss與客戶(hù)之間產(chǎn)生的矛盾。最后便是用英語(yǔ)作一個(gè)職業(yè)規(guī)劃的陳述。
至于車(chē)間技術(shù)部門(mén)的面試,純粹是接電線看元件而已,沒(méi)有任何提問(wèn),純粹是實(shí)踐。
西門(mén)子(中國(guó))有限公司面試-銷(xiāo)售培訓(xùn)生職位
早就想發(fā)面經(jīng),但是苦于一直沒(méi)有人叫俺去面試,力不從心,今天終于也面了一把知道了什么是面試,一回來(lái)就趕緊發(fā)面經(jīng)了。接到西門(mén)子的面試通知純屬意外,因?yàn)閏hinahr網(wǎng)申的時(shí)候開(kāi)放性問(wèn)題我一個(gè)也沒(méi)有回答,hr今天還提起,這個(gè)我一會(huì)兒再講,呵呵,俺比較羅嗦。因?yàn)榧s我9點(diǎn)20面試,所以今天起得特別早,7點(diǎn)就起來(lái)了,從柜子里把早就準(zhǔn)備好西裝拿了出來(lái),終于能派上用場(chǎng)了。8點(diǎn)鐘坐上了78路,其實(shí)是站在后門(mén)。心想這以后的日子可咋過(guò)了,天天擠公交可不好受,一定要買(mǎi)車(chē)!當(dāng)然這是后話了。8點(diǎn)50就到了東山廣場(chǎng)17層的廣州總部,一位廣工的靚仔已經(jīng)在那里等候了,原來(lái)他是9點(diǎn)場(chǎng)的。差不多9點(diǎn)10分的時(shí)候才有人把他叫去面試,我就只好跟前臺(tái)的mm聊天,過(guò)了一會(huì)兒來(lái)了一個(gè)9點(diǎn)40場(chǎng)的華工的mm,一問(wèn),居然是我宿舍一靚仔的本科同學(xué),后來(lái)來(lái)的一個(gè)華工靚仔也是她本科同學(xué)的同學(xué),大家都在感慨世界太小的時(shí)候,hrmm叫我去面試了,一看表,已經(jīng)9點(diǎn)50了,心想怎么20分鐘的面試變成40分鐘了,不過(guò)也管不了那么多了。面試我的是miss pan 和miss li,人都非常nice,整個(gè)過(guò)程都是中文。首先向我表示歉意,說(shuō)因?yàn)榍懊鎻V工的靚仔問(wèn)了很多問(wèn)題所以讓我久等了,搞得這個(gè)經(jīng)常受鄙視的我一下子還適應(yīng)不了。首先問(wèn)了一下關(guān)于工作地點(diǎn)選擇,因?yàn)槲鏖T(mén)子南方區(qū)不僅包括廣州深圳這樣的大城市還包括像福州、柳州等二線城市。我想了想好像廣州也沒(méi)有什么人讓我非得留下來(lái)不可,就回答說(shuō)哪里都可以。接下來(lái)就是對(duì)著簡(jiǎn)歷問(wèn)問(wèn)題了,包括:
1. 問(wèn):你已經(jīng)是研究生畢業(yè)了,為什么還要選擇這個(gè)先要培訓(xùn)兩年的項(xiàng)目?
答:企業(yè)培訓(xùn)與學(xué)校教育不同,等
2.問(wèn):?jiǎn)柺裁匆鲣N(xiāo)售?有無(wú)銷(xiāo)售經(jīng)驗(yàn)?
答:個(gè)性適合,無(wú)
3.問(wèn):我們想了解一下你的中長(zhǎng)期計(jì)劃,因?yàn)槟憔W(wǎng)申沒(méi)有寫(xiě)。
答:首先跟hrmm反饋了一下畢業(yè)生對(duì)chinahr的看法。然后談了一下中長(zhǎng)期計(jì)劃。這里要說(shuō)一下,西門(mén)子的簡(jiǎn)歷是自己篩的,而且目標(biāo)院校是華工和廣工,這才知道為什么自己有機(jī)會(huì)面試了。
4.問(wèn):你對(duì)自動(dòng)化有什么了解?學(xué)過(guò)那些關(guān)于自動(dòng)化的課程?
答:不是很了解(俺是學(xué)汽車(chē)的,而且做cae),只學(xué)了一些介紹性質(zhì)的課程。
5.問(wèn):你接觸過(guò)什么自動(dòng)化產(chǎn)品嗎?
答:做項(xiàng)目用過(guò),不過(guò)很可惜使用的是貝加萊的產(chǎn)品。
6.問(wèn):知道西門(mén)子在汽車(chē)上的產(chǎn)品嗎?
答:蒙帝歐(暈了這是ford的一款車(chē)名)汽車(chē)電子。(hrmm更正說(shuō)是vdo,郁悶啊)另外西門(mén)子也為汽車(chē)工廠自動(dòng)化提供整體解決方案……
7.問(wèn):你大學(xué)里最難忘的一個(gè)困難,如果解決?
答:目前面臨的畢業(yè)設(shè)計(jì)……(一堆大實(shí)話)
8.問(wèn):什么是必比登國(guó)際挑戰(zhàn)賽?
答:介紹了一番?
9 問(wèn):最后一個(gè)問(wèn)題,也是第一個(gè)問(wèn)題,工作地點(diǎn)。
答:再次確認(rèn)哪里都可以。
10問(wèn):下星期三前會(huì)有進(jìn)一步消息,你有什么問(wèn)題么?
答:沒(méi)有,我就靜候佳音了。(后面的華工的兄弟姐妹,不忍心讓他們久等)
出來(lái)跟等候的靚仔靚女打完招呼就78路回來(lái)了。
面試問(wèn)題
1.問(wèn):你已經(jīng)是研究生畢業(yè)了,為什么還要選擇這個(gè)先要培訓(xùn)兩年的項(xiàng)目?
答:企業(yè)培訓(xùn)與學(xué)校教育不同,等
2.問(wèn):?jiǎn)柺裁匆鲣N(xiāo)售?有無(wú)銷(xiāo)售經(jīng)驗(yàn)?
答:個(gè)性適合,無(wú)
3.問(wèn):我們想了解一下你的中長(zhǎng)期計(jì)劃,因?yàn)槟憔W(wǎng)申沒(méi)有寫(xiě)。
答:首先跟hrmm反饋了一下畢業(yè)生對(duì)chinahr的看法。然后談了一下中長(zhǎng)期計(jì)劃。這里要說(shuō)一下,西門(mén)子的簡(jiǎn)歷是自己篩的,而且目標(biāo)院校是華工和廣工,這才知道為什么自己有機(jī)會(huì)面試了。
西門(mén)子(中國(guó))有限公司面試-財(cái)務(wù)實(shí)習(xí)生職位
通知是2:25到達(dá),我2:00就到了,覺(jué)得不大好的,其實(shí),呵呵,不過(guò)想著又不是多正式的吧,就不管了,好像有點(diǎn)想錯(cuò)了。。
大概面試了 15分鐘左右,全英,十分鐘是她在說(shuō),五分鐘是我在說(shuō)(-_-!),汗。。。
1、 自我介紹
2、 你喜歡會(huì)計(jì)嗎?
我暈,第二次被問(wèn)到這個(gè)問(wèn)題,下次一定要好好準(zhǔn)備才是了。
我本身對(duì)數(shù)字具有敏感性,喜歡分析和邏輯推理。。。
會(huì)計(jì)不僅是一種科學(xué),更是一種藝術(shù),非常講究技巧。。。。
會(huì)計(jì)是一項(xiàng)不僅與數(shù)字打交道,而且更是與人打交道的一項(xiàng)工作,以我實(shí)習(xí)為例。。。
財(cái)務(wù)部門(mén)在一個(gè)公司的function非常重要。。地位高。。富有挑戰(zhàn)性。。
3、 畢業(yè)之后有什么規(guī)劃?
又是第二次被問(wèn)到的問(wèn)題。。財(cái)務(wù),我很感興趣,營(yíng)銷(xiāo),管理,人力,我也很感興趣。。不給自己太多限制。。自由發(fā)揮。。
4、 你會(huì)選擇事務(wù)所還是跨國(guó)企業(yè)?
我暈,當(dāng)然是跨國(guó)企業(yè),理由當(dāng)然不能說(shuō)是我怕事務(wù)所太辛苦了。。今天的答案是事務(wù)所的公司太枯燥,不知道是否是因?yàn)槲宜诘氖莑ocal firm而不是 big 4的原因,當(dāng)然我沒(méi)去過(guò)big 4,也沒(méi)辦法做判斷,總之覺(jué)得所有的審計(jì)方法,在所有的公司都是一樣的,boring咯;跨國(guó)公司的工作很 chalenge咯。。。
好好考慮下這個(gè)答案吧
正反都要想。。要人格分裂的想。。
5、 你為什么離開(kāi)ge(我之前實(shí)習(xí)的公司)?
我暈。。實(shí)習(xí)期限到。。不知道怎么用英語(yǔ)表達(dá),后來(lái)就說(shuō)我是 summer intern,我必須回學(xué)校。。
it’s a summer intern program.because summer holidays are over,so i have to leave ge and go back to school.
because we are the intern in ge,so we can go into the last round interview directly.but it haven’t begin now.
if i am accepted by ge,the program will be start next year but not now.
if i have more than one choice,i think i will think over the culture of different company,the opportunity i can seize and the location and so on.it is a tough choice,i think maybe after i experiece more in siemens,i will make the choice more definitely
6、 跟 ge簽合同了嗎?
沒(méi)。。。
7、為什么?
當(dāng)然不是我爛。。是因?yàn)閕ntern的身份只能讓我們直接進(jìn)入最后一輪面試,如果能進(jìn)入fmp。真正工作也是明年,不會(huì)影響我在西門(mén)子的實(shí)習(xí)的。。。
8、還問(wèn)我在ge用的系統(tǒng)。。
oracal 咯,然后他們說(shuō)西門(mén)子的是sap,學(xué)這個(gè)不容易,不過(guò)沒(méi)問(wèn)題,他們有training的。。
呵呵,好希望去哦。。。我相信在西門(mén)子可以學(xué)到很多東西的!
總的過(guò)程自己其實(shí)挺滿(mǎn)意。?吹贸鰄r很很滿(mǎn)意。。只是。。英文還是比較弱,有時(shí)候曲解了他們的意思,繼續(xù)下去才明白自己理解錯(cuò)了;有些意思表達(dá)不出,還好狀態(tài)比較好,想到其他的表達(dá)方式。。。
面試問(wèn)題
簡(jiǎn)單的自我介紹,喜歡會(huì)計(jì)嗎?
為何沒(méi)簽GE?
畢業(yè)之后有什么規(guī)劃?
你會(huì)選擇事務(wù)所還是跨國(guó)企業(yè)?
西門(mén)子(中國(guó))有限公司面試-西門(mén)子實(shí)習(xí)生職位
通知的面試時(shí)間是4點(diǎn)50,我4點(diǎn)15分到了,進(jìn)去找人隨便聊了幾句,里面的職員都很nice大概4點(diǎn)半就叫我進(jìn)去了,面試官只有一個(gè),是個(gè)很親切的hr 姐姐,笑容很甜美。一開(kāi)始問(wèn)了一些基本的問(wèn)題,中文,比如一個(gè)星期能來(lái)幾天,課程上完了嗎,導(dǎo)師會(huì)不會(huì)反對(duì)實(shí)習(xí),什么時(shí)候畢業(yè)等等。接下來(lái)她說(shuō)我們的工作可能會(huì)比較繁瑣、枯燥,你能接受嗎?(中文)
——of course可以啊,要不然我來(lái)面蝦米??
然后她又說(shuō)那你能不能舉一個(gè)例子,說(shuō)明你曾經(jīng)做過(guò)的枯燥的工作,我就blablabla,然后她又根據(jù)我的回答問(wèn)了一些問(wèn)題。
然后hr姐姐說(shuō)你是南大的學(xué)生,應(yīng)該很優(yōu)秀,英語(yǔ)也應(yīng)該很好,那么我們開(kāi)始英文面試吧。(汗。。)接下來(lái)就用英文問(wèn)我在社團(tuán)活動(dòng)中有沒(méi)有遇到過(guò)難題,或者什么不好相處的人。我就說(shuō)某些不喜歡團(tuán)隊(duì)合作的人不太好相處,要花很多精力與他溝通。然后她又根據(jù)我的回答問(wèn)了一些問(wèn)題,比如你怎么處理的等等。大概一兩個(gè)簡(jiǎn)單問(wèn)題。
接下來(lái)根據(jù)我的簡(jiǎn)歷,問(wèn)我參加學(xué)生交流活動(dòng)時(shí)如何與外國(guó)學(xué)生相處,遇到了什么問(wèn)題,學(xué)到了什么。英文面試總共問(wèn)了十多分鐘,整個(gè)過(guò)程感覺(jué)好渴啊,又不好意思說(shuō)想喝水。
再回到中文問(wèn)題,她根據(jù)我的簡(jiǎn)歷問(wèn)了一些問(wèn)題,比如我怎樣翻譯稿子,怎樣處理社團(tuán)里面的工作,等等,問(wèn)題都是根據(jù)簡(jiǎn)歷來(lái)問(wèn)的。
接下來(lái)hr姐姐給了兩個(gè)案例問(wèn)我怎么解決,都是辦公室里面會(huì)遇到的情況。
第一個(gè)case她講了很長(zhǎng)很長(zhǎng),我都快記不住了。大概就是你今天有一個(gè)數(shù)據(jù)表格要處理,下午要交,很緊急,然后又遇上北京那邊打電話來(lái)要莫名其妙的數(shù)據(jù),接著又有員工打電話來(lái)conplain說(shuō)工資給他算錯(cuò)了,總經(jīng)理又過(guò)來(lái)說(shuō)有文件要翻譯,問(wèn)我怎么處理。我就說(shuō)先處理什么,再怎樣怎樣,最后清晰地總結(jié)了一下。
第二個(gè)case是需要打電話通知一個(gè)應(yīng)聘者說(shuō)他被bs了,怎么講。我想了一下說(shuō)的,說(shuō)得不好,措辭不太好,感覺(jué)有點(diǎn)語(yǔ)無(wú)倫次,所以說(shuō)完之后我又總結(jié)了一下我講話的重點(diǎn)。
然后就是可以問(wèn)她一兩個(gè)問(wèn)題,就over了。
總的感覺(jué)是,西門(mén)子的員工都比較nice,工作環(huán)境也不錯(cuò),氣氛很好
面試問(wèn)題
開(kāi)始問(wèn)了一些基本的問(wèn)題,中文,比如一個(gè)星期能來(lái)幾天,課程上完了嗎,導(dǎo)師會(huì)不會(huì)反對(duì)實(shí)習(xí),什么時(shí)候畢業(yè)等等。接下來(lái)她說(shuō)我們的工作可能會(huì)比較繁瑣、枯燥,你能接受嗎?
第一個(gè)case。大概就是你今天有一個(gè)數(shù)據(jù)表格要處理,下午要交,很緊急,然后又遇上北京那邊打電話來(lái)要莫名其妙的數(shù)據(jù),接著又有員工打電話來(lái) conplain說(shuō)工資給他算錯(cuò)了,總經(jīng)理又過(guò)來(lái)說(shuō)有文件要翻譯,問(wèn)我怎么處理。我就說(shuō)先處理什么,再怎樣怎樣,最后清晰地總結(jié)了一下。
第二個(gè)case是需要打電話通知一個(gè)應(yīng)聘者說(shuō)他被bs了,怎么講。
面試經(jīng)驗(yàn)
Business Case Fleet Telematics from SMC
Here, we would like to present to you a brief overview of how a case interview would be carried out during a typical full day of interviews.
(1)Introduction
− Introduction to SMC
− You: Introducing yourself (about 5 minutes)
− Interviewer: A brief introduction by the SMC consultant
− Interviewer: A basic question, such as: What business issues do you think Siemens and SMC have faced recently?
− You: Examples would be restructuring and now a somewhat tentative upturn in strategy,etc.
(2)An In-depth Managerial Case
Case: Siemens Subdivision of Siemens VDO, our Automotive Electronics and Mechatronics Supplier Interviewer: Originally, Siemens VDO only manufactured tachographs for measuring idle time, work time, driving time, and speed. Siemens VDO has broadened its product range and now offers on-board computers as well. As a consultant,you have just been assigned to the project; your job is to review the strategy.
− Interviewer: Let’s talk about the market for tachographs. Tachographs are installed in vehicles to record idle time, work time, driving time, and speed. Obviously, tachographs are not installed in all vehicles; what kinds of vehicles need tachographs?
− You: Tachographs are required by law for certain commercial vehicles.
− Interviewer: That’s correct. Commercial vehicles weighing more than 3.5 tons must be equipped with tachographs. How large do you think the market is?
− You: In order to estimate the market, one must consider new installations and the replacement market for such devices, as well as the price per unit. New installations are required in all areas where there is a relevant statutory requirement for the devices and/or where such laws apply.
− Interviewer: Assume that such laws exist all over Europe and in Brazil.
− You: Fine, let’s say that there are approximately 3 million trucks in Europe and 1 million in Brazil. Assume that each truck has a useful life of 10 years in Europe and 20 years in Brazil. As a result, 3 million/10 = 300,000 and 1 million/20 = 50,000, meaning that 350,000 trucks/year will require new installations. In order to evaluate the market, I would estimate the unit price of a tachograph at EUR 500. In this case, the market volume would be 350,000 x EUR 500 = EUR 175 million.
Then, we must add to this figure the replacement parts. Let’s assume that replacement
parts worth approximately 5% of the purchase price are bought each year. For a total of 4 million trucks, that yields:
4 million x EUR 500 x 5% = EUR 100 million. Consequently, the total market volume is EUR 275 million.
Interviewer: Very good. Let’s assume that our company has a global market share of about 50%. The main reason for this is that the lawmakers stipulated a tachograph that corresponds to our model/patent, i.e., customers have to buy from us. However, now they are switching to digital tachographs, meaning that we are no longer the only supplier.Therefore, we would like to expand the small business with on-board computers.
− Interviewer: Where (development/manufacturing/sales) do you think our company will face the greatest challenges?
− You: Without a doubt, the main problem is not in development / manufacturing, since Siemens enjoys a high level of expertise in electronics. However, up until now, our company faced no real challenges, because the customers came to us on their own.
There were not any so-called door-to-door salesmen. Therefore, I expect the greatest challenge to lie in sales.
− Interviewer: If these assumptions are correct, how should we go about creating a functioning sales division?
− You: We could acquire other companies to gain access to the market.
− Interviewer: After performing the necessary due diligence, the group acquires suitable companies. Do you see any disadvantages in this?
− You: One could identify several disadvantages. The acquired companies will already have their own products, which they also want to sell. If we are successful in convincing the
company to abandon its existing platform, we may lose its customers in the process.
It is possible that those employees who had identified with their product line will also leave.In leaving, those employees would also take their personal contacts – our customers –with them.Thus, there are also good reasons for establishing and developing our own sales division.
面試經(jīng)驗(yàn)
The main purpose of the interviews is for each side to get to know the other. That means that not only do we want to get an idea of what you are like, but also want you to have the opportunity to find out whether Siemens Management Consulting is a good fit for you. Take advantage of the discussions and personal contact with our employees to clarify any unanswered questions you may have concerning life as a consultant and working at SMC.The Interview Part: Personal Background To start, your interview partner will want to find out more about you and your background. This includes your career to date, your practical experience, and your interests. Based on the questions, you will see that we consider, for example, an international background, the ability to work in a team, determination, and the ability to perform under pressure to be important qualities that we require in those we hire as consultants. Therefore, you can expect questions such as: What assignments have you already performed in an international environment/team? In what previous situation have you assumed a leadership role?
What particular challenge have you faced in your life and how did you deal with it?Ideally, there will be an open and natural exchange between you and your interview partner.It’s best if you can use concrete examples to illustrate your experience – and don’t forget:your questions will also convey a picture of you and your background. The Interview part:Discussion of Case Studies In most of the interviews, you will work on a case study with your interview partner. The purpose of this is to present you with a typical consulting problem and to test your analytical and communications skills. Again, remember: you should look upon this as a dialogue; therefore, you should ask specific questions to obtain the necessary information from your interview partner. Regardless of whether you are given an analytical case study or a case on company strategy, on operations, or on estimates of economic variables – there are no right or wrong answers. First and foremost, your interview partner is concerned with how you reached the solution; consequently, the procedure you use should be well founded and plausible. Only then can your proposed solution be persuasive.
We recommend that you use the following procedure in solving case studies:
Absorb all relevant information
Listen attentively and take notes, where necessary
Ask questions Use any information that you can draw upon from your previous
experience Structure the problem
Organize the information;
pay particular attention to structure
Where appropriate, use hypotheses and provide evidence for them
Develop the solution procedure
Draw conclusions
Sketch out a solution tree and explain your approach
Present a recommendation Justify your recommendation
Summarize the main arguments leading to your solution
Point out possible factors that may have positive or negative implications for your proposed solution
In a case study, your interview partner wants to see how you think and how you handle analytical problems. Therefore, you should disclose your thought processes and, if necessary,explain your approach on a sheet of paper.
If you get stuck somewhere, don’t be nervous; just take a step back in your analysis and pay attention to hints contained in statements made by the interviewer. Take advantage of the opportunity to make unconventional proposals. Even if this sentence is obvious: trust your own rationale; you’ll do best if you use common sense.
面試經(jīng)驗(yàn)
Business Case Fleet Telematics
Here, we would like to present to you a brief overview of how a case interview would be carried out during a typical full day of interviews.
Introduction:
Introduction to SMC
You: Introducing yourself (about 5 minutes),
Interviewer: A brief introduction by the SMC consultant
Interviewer: A basic question, such as: What business issues do you think Siemens and SMC have faced recently?"
You: Examples would be restructuring and now a somewhat tentative upturn in strategy,etc.
An In-depth Managerial Case& Case: Siemens Subdivision of Siemens VDO, our Automotive Electronics and Mechatronics Supplier Interviewer: Originally, Siemens VDO only manufactured tachographs for measuring idle time, work time, driving time, and speed.Siemens VDO has broadened its product range and now offers on-board computers as well.As a consultant, you have just been assigned to the project; your job is to review the strategy.
Interviewer: Let’s talk about the market for tachographs. Tachographs are installed in vehicles to record idle time, work time, driving time, and speed.Obviously, tachographs are not installed in all vehicles; what kinds of vehicles need tachographs?
You: Tachographs are required by law for certain commercial vehicles.
Interviewer: That’s correct. Commercial vehicles weighing more than 3.5 tons must be equipped with tachographs. How large do you think the market is?
You: In order to estimate the market, one must consider new installations and the replacement market for such devices, as well as the price per unit. New installations are:required in all areas where there is a relevant statutory requirement for the devices and/or where such laws apply. Interviewer: Assume that such laws exist all over Europe and in Brazil.You: Fine, let’s say that there are approximately 3 million trucks in Europe and 1 million in Brazil. Assume that each truck has a useful life of 10 years in Europe and 20 years in Brazil. As a result, 3 million/10 = 300,000 and 1 million/20 = 50,000, meaning that350,000 trucks/year will require new installations. In order to evaluate the market, I would estimate the unit price of a tachograph at EUR 500. In this case, the market volume would be 350,000 x EUR 500 = EUR 175 million.) Then, we must add to this figure the replacement parts. Let’s assume that replacement parts worth approximately 5% of the purchase price are bought each year. For a total of 4 million trucks, that yields:4 million x EUR 500 x 5% = EUR 100 million. Consequently, the total market volume is EUR 275 million.
Interviewer: Very good. Let’s assume that our company has a global market share of about 50%. The main reason for this is that the lawmakers stipulated a tachograph that corresponds to our model/patent, i.e., customers have to buy from us. However, now they are switching to digital tachographs, meaning that we are no longer the only supplier.Therefore, we would like to expand the small business with on-board computers.
Interviewer: Where (development/manufacturing/sales) do you think our company will face the greatest challenges?
You: Without a doubt, the main problem is not in development/manufacturing, since Siemens enjoys a high level of expertise in electronics. However, up until now, our company faced no real challenges, because the customers came to us on their own. There were not any so-called door-to-door salesmen. Therefore, I expect the greatest, challenge to lie in sales.
Interviewer: If these assumptions are correct, how should we go about creating a functioning sales division?
You: We could acquire other companies to gain access to the market.
Interviewer: After performing the necessary due diligence, the group acquires suitable companies. Do you see any disadvantages in this?
You: One could identify several disadvantages. The acquired companies will already have their own products, which they also want to sell. If we are successful in convincing the company to abandon its existing platform, we may lose its customers in the process. It is possible that those employees who had identified with their product line will also leave. In leaving, those employees would also take their personal contacts – our customers – with them. Thus, there are also good reasons for establishing and developing our own sales division
